Demo Transcripts

Maybe four years ago? I bought the Advanced Night Repair serum because everyone said it was a classic. I didn’t really plan to stick with the brand, but the serum worked really well on my skin texture, so I kept repurchasing.

They have this reputation for serious skincare. Kind of like the brand your older cousin or your boss uses — very professional, very reliable. Also, their performance is strong. When they say a serum does something, I usually see the effect.

Skincare and makeup, mostly. I still use the serum, and I also use a foundation from them that sits really well on camera. Their fragrance line is nice too, but I rotate that more.

Hmm… mostly social media ads and influencers reviewing them. But I also hear a bit from in-store consultants. In Japan, the staff are usually very knowledgeable and explain everything with so much detail.

Mostly online, but if it's a foundation, I sometimes go in-store first to check the shade. For everything else, online is easiest.

Lancôme, Shiseido, Dior, and Clinique. Sometimes SK-II, but only when I feel like investing in something strong.

I'd love a collaboration where I can talk deeply about product benefits — like a skincare series showing real progress. Paid posts are important, but I’d also enjoy co-creation opportunities around educational content.

Consistency and communication. Not just gifting, but asking for my real input. I’d love to be treated like someone whose opinion matters, not just a small advertising channel.

It honestly came from my mom. She had this iconic night serum, and she always told me, 'When you start getting serious about skincare, this is the one.' Years later, I finally tried it, and I immediately understood why she insisted. After that, I discovered their foundation range through a friend, and it sort of snowballed from there.

Completely. Estée Lauder feels like the kind of brand you can rely on blindfolded. you know exactly what you're getting: great performance, classic identity, something luxurious but not intimidating.

Makeup and skincare equally. Their foundations are some of the best for long days, and their serums genuinely make a difference. Fragrance is more occasional for me.

Instagram mostly — ads and creators. But in-store consultants are actually super influential in France. If I go to Sephora, there’s always someone excited to tell me about the new Estée Lauder release.

A mix: online for convenience, in-store when I want shade matching or to check textures. I like touching products before committing.

Lancôme, Chanel, Dior for makeup; Shiseido and La Roche-Posay for skincare; sometimes Guerlain when I want something a bit more sensual or vintage.

Something long-term. I want to tell stories, not just make one post and disappear. I’d also love co-creation opportunities, maybe giving input on textures or shades. Events would be great too — I love meeting the teams behind the products.

A 'classic French beauty' series — recreating iconic looks but modernized. Something timeless but wearable, mixing their strong heritage with contemporary techniques. It fits perfectly with their brand.

Follow-up. A sense that they’re paying attention to my content and my audience, not just sending me into a mass emailing list. When a brand interacts with my posts organically, I really notice.

It’s kind of my ‘grown-up beauty’ brand, to be honest. When I want something that feels polished and dependable — especially foundation or skincare — Estée Lauder is where I look first. Their stuff is more classic than trendy, but that actually works for me because my followers like reliable recommendations.

Yes! Double Wear foundation. I was sweating through every foundation I tried during the summer, and someone told me, 'Trust me, this one doesn’t budge.' They were right — it was like magic compared to what I had before. After that, I tried the Advanced Night Repair serum mostly because everyone kept mentioning it.

Performance above everything. If I'm spending that much, I want results. I also like how consistent they are — no weird limited editions that disappear, no gimmicks. And influencers definitely affect me too, especially when multiple creators talk about the same new launch.

Skincare and makeup equally. The serums are staples for me, and the foundations are just… dependable. Their fragrance line is nice, but it’s not my main thing from them.

Online almost always. Sephora, Ulta, or directly on their site when there’s a deal. I'm not a big in-store shopper unless I need a shade check.

Social ads and influencer content — TikTok especially. The brand’s own emails don’t get me as much, but seeing a creator apply a new product in real lighting always works.

Clinique, Shiseido, Lancôme, Dior, Kiehl’s, La Roche-Posay… I like mixing luxury with practical brands depending on what my skin needs.

Long-term, without question. I want to build trust with my audience, not push something once and move on. Paid posts, early access to launches, maybe even backstage access to how they develop products — that would be insane.

A series where I show how their foundations and serums fit into real life: gym days, office days, travel, night outs. No filters, just real wear tests in different settings. That’s how my audience connects with products.

Clear communication, real interest in my feedback, and not treating me like an afterthought. When a brand checks in, asks follow-up questions, or even shares my content on their stories, it genuinely makes me feel seen.

I think it was around three years ago. I bought a mascara at a department store counter because the consultant recommended it for volume, and then I slowly picked up a fragrance and a serum after that.

The brand image, honestly. I always saw Lancôme as this elegant, classic French brand. It felt a bit aspirational. Also, the consultant talked about the technology behind the formula and showed before-and-after photos, so there was some scientific proof as well, but the prestige of the brand is what pulled me first.

Brand reputation is number one. I feel like if I post Lancôme, my followers immediately think 'luxury, trustworthy.' Then performance: I need the product to actually do something visible. And I’ll admit, I do get influenced when other creators talk about a new Lancôme launch, especially for mascara or fragrance.

Makeup and fragrance. Their mascara and lip products are what I show on camera a lot, and I have one perfume I use for special occasions. I use some skincare too, but when I think 'Lancôme', I picture a lipstick and a perfume bottle before anything else.

I split between online and department stores. If I’m reordering a product I already know, I go online because it’s fast. But for shade matching or trying something new, I still like going to the counter and talking to the consultant.

Mostly social media ads and influencer posts. Then sometimes I notice a poster or display when I pass by the counter. The staff also mention new launches when I’m there, which I actually appreciate because they explain how to use the product properly.

Shiseido and Estée Lauder for skincare and base makeup, SK-II for treatment products, and Kiehl's when I want something simple. For makeup I also look at Dior and Chanel, and for everyday skincare La Roche-Posay appears in my routine quite a lot.

Lancôme has a clear role for me in makeup and perfume. I might change skincare brands more frequently, but for certain looks or events, I reach for my Lancôme lipstick or perfume almost out of habit. It’s like a 'mood' more than just a product.

Long-term ambassadorship. I’d love to be part of a group of smaller creators that they work with regularly, not just once. Paid posts are important for me because creating content takes a lot of time, but I’m also very interested in being invited to brand events where I can learn more about the formulas and storytelling.

Maybe a series about 'everyday elegance' with their makeup and fragrance. Soft looks for work, dates, and special occasions, but still realistic for people who follow me. I’d love early access to new launches so I can create content at my own pace and share honest feedback with my audience.

I think being asked for feedback, not just being sent a product. If they asked, 'What do you think your audience needs from us?,' that would mean a lot. Also, consistency. Not disappearing after one campaign.

Honestly? Classic French beauty. Like something my mother and grandmother would both approve of, but that still looks good on Instagram. It has that heritage vibe, you know?

Yes, it was a fragrance in my late teens. I saved up for it. I remember walking into the boutique and feeling like I was doing something very grown-up and chic. After that, I moved into their mascaras and foundations.

First, the reputation. There’s a kind of automatic trust with French brands like Lancôme. Then performance: I know the makeup will last through a long day, and the fragrances have real personality. I don’t look at ingredients as obsessively as I do with some 'clean' brands, but I do like seeing some science behind their claims.

Makeup and fragrance, 100%. I use skincare too, but if you open my bathroom cabinet, you’ll see a lot of lipsticks, mascara, and at least two perfumes from Lancôme. It’s very much a 'color and scent' brand for me.

I love going to the brand boutique or the department store corner. The experience feels special, and I get advice on shades or textures. But I also order online when I’m restocking something I already know works for me.

A mix: social media, especially Instagram, plus the brand’s own newsletters and website. But honestly, in-store consultants play a big role too. They’ll say, 'We have a new foundation, let me show you,' and suddenly I’m wearing it on half my face.

Dior, Chanel, and Estée Lauder for makeup and fragrance. For skincare, I mix in Shiseido, Clarins, and La Roche-Posay. And there’s always a bit of Kiehl’s somewhere in my routine as well.

Lancôme is definitely one of my 'main characters' for makeup. I’ll swap in other brands to test things, but when I need something reliable for an event or filming content, I often go back to their foundation and mascara. It feels like a safe choice that still looks premium.

A long-term ambassadorship where I can show different sides of the brand: everyday looks, special occasions, behind-the-scenes at events. Paid partnerships, of course, but with creative freedom. I’d also love being invited to the flagship boutique or even a visit to their labs or training center — that would be a dream for storytelling.

A series about 'French beauty routines at different ages' using Lancôme products. One look inspired by my twenties, one by my mother, one by my grandmother, all with a modern twist. It would fit their heritage and also speak to my community, which is quite mixed in age.

Being brought into long-term plans, not just last-minute campaigns. And having someone from the brand actually follow my content, understand my tone, and say, 'We picked you because of your point of view,' not just your stats.

I see Lancôme as very 'classic glam.' It’s not the edgy, experimental brand in my routine — it’s the one I reach for when I want something polished and reliable, especially for makeup and fragrance.

Yeah, it was a foundation that everyone on YouTube was raving about at the time. I bought it after seeing like five different creators use it in 'full-face of favorites' videos. It was totally influenced by social media.

Three things: brand reputation, performance, and what other creators are saying. If a launch is hyped and it’s from Lancôme, I pay attention because they don’t usually miss. I still check reviews and look for wear tests, but the name alone already sets the expectation that it’ll work.

Makeup and fragrance for sure. I use their skincare sometimes, but when I think of Lancôme, I’m thinking foundation, mascara, lip products, and a couple of perfumes that are kind of my 'signature' scents for nights out.

Mostly online. Either from Sephora, Ulta, or sometimes directly from the Lancôme site if there’s a good promo or a gift-with-purchase. I almost never go in-store unless I happen to be at the mall already.

Social media, 100%. Instagram, TikTok, YouTube shorts. I’ll see an ad, then like two creators doing 'first impressions,' and that’s how it lands on my radar. I get emails from the brand too, but I rarely click those compared to a video in my feed.

Clinique and Estée Lauder for base products and some skincare, Shiseido for sun care, Kiehl's and La Roche-Posay for more 'everyday' skincare. And then Dior and Chanel when I want that extra-luxe moment in either makeup or fragrance.

I jump a lot, but Lancôme is kind of central for 'formal' looks. If I’m doing content for a brand deal, going to a wedding, or I just want to feel more put-together, I end up building the look around a Lancôme foundation or mascara pretty often.

Paid posts with a longer-term angle. I’m not interested in just one sponsored reel and then never hearing from them again. I’d rather be part of a small group of creators they bring back for multiple launches so my audience starts to really associate me with the brand in a natural way.

A 'real-life wear test' series. Office days, date nights, hot weather, bad lighting — all the situations where makeup usually fails. I’d show how their foundation, mascara, and maybe a setting product hold up through those. Not super polished, just honest vlogs and check-ins throughout the day.

Payment matters because content creation is work, but early access is huge too. It lets me plan better content and be part of the conversation when the hype is happening. Co-creating anything — even just a curated set with my name on it — would be amazing, but I’d still want the freedom to give real feedback.

Honestly, being treated the same way they treat bigger creators in terms of communication and professionalism. Clear briefs, fair rates, follow-up after a campaign, and someone on the brand side who actually knows my content and isn’t just copying and pasting the same email to everyone.

Hmm, probably around five years now. I started with their sunscreens in my early twenties, and then I got into their skincare line. It wasn’t intentional — I just slowly replaced products as I got more into skin health.

Honestly? A mix of things. I trusted the brand because it’s been around forever, and the formulas felt really reliable. Plus a friend recommended their sunscreen, and that was enough for me to give it a shot.

Ingredients for sure. Product performance too — I don’t want to gamble on skincare. And yeah, the brand’s heritage gives me confidence.

Definitely SK-II. I’m hooked on their essence. And Clinique sometimes, especially if my skin feels irritated. I also grab things from Kiehl’s — their vibe is different but works for me.

Yeah, mostly for makeup. For skincare, I’m more loyal to Shiseido. But mascara and foundation? I jump around a lot.

Mostly in stores — I like to feel the textures. Online only when I want something I already know well.

Mostly Instagram ads or creators I follow. Sometimes I see it in stores too — the consultants really know how to introduce new things.

A long-term partnership would be amazing. Gifting is fine to start, but I’d love something deeper — like building a real relationship. Maybe early access to launches too.

A sun care product! I think Japan has such a high standard for sunscreen, and Shiseido is great at it. I'd want something super lightweight for everyday use.

Brands taking micro-creators seriously. Not just sending products, but involving us in conversations and creative ideas. Workshops would be nice too — I really value learning from brand experts.

My first time was with a moisturizer a friend gifted me. It was during a stressful exam period and my skin was freaking out, so it felt like a miracle product in the moment. Probably why I remember it so clearly.

Quality. Really. You can feel the difference in texture, in how it absorbs. And I check ingredients a lot — Shiseido usually ticks the boxes for me. Reputation matters too, especially in France.

Ingredients, performance… and also the brand image. Not in a superficial way, but more like: does the brand align with how I want to present myself online?

Oh, a mix. Dior and Chanel for makeup — their lipsticks are unbeatable. La Roche-Posay for daily basics. And some Lancôme fragrances because I love their classics.

For makeup, yes. For skincare, not that much. Shiseido stays pretty stable in my routine unless I’m testing new things for my content.

Mostly online, but I do enjoy going to the counter sometimes. The advisors at Sephora or department stores can be surprisingly helpful.

Instagram ads, influencer posts… sometimes in-store. But honestly, social media gets me first.

Paid partnerships with depth. Not just one post. Events are exciting too — I love connecting with other creators. And early access to products would make my life so much easier content-wise.

A clean, minimalistic skincare campaign with them. Something soft, natural light, simple colors. Or creating a curated set for summer routines — that would be super fun.

Being listened to. When brands actually ask what my audience reacts to, or how I think content can perform better… that’s when I feel respected. Not just a number.

Honestly? Pretty functional. I love skincare, but I’m not the type with 20 steps. I focus on sun protection, hydration, and makeup that doesn’t melt after an hour. And because my followers are super practical, I talk a lot about how products actually feel in real life — not in an over-polished campaign way.

Shiseido is like my ‘trust the science’ brand. When I need a product that performs — especially sunscreen — I know theirs won’t let me down. Their skincare too. I don’t use everything from them, but the stuff I do use is consistent.

Performance first, no question. But also, I get influenced pretty heavily by other creators. Like when three of my favorite skincare TikTokers talk about the same Shiseido SPF in the same week? Yeah, I’m buying it.

Social media ads are everywhere. And creators doing first impressions. I rarely hear it directly from the brand unless I’m visiting their site or get something through email.

Always online. Literally always. I think the last time I bought something in-store was pre-pandemic.

Skincare and sun care. Makeup not as much — although I do like some of their foundations. But sunscreen is the big one for me.

Kiehl’s, Clinique, Lancôme, Estée Lauder… And then Dior or Chanel occasionally when I feel like treating myself. Oh and La Roche-Posay — I recommend them all the time because they’re accessible.

Something ongoing. Not just a one-off. And something where I don’t have to pretend — I want room to be honest. Also: early access to sun care launches. PLEASE. It would make my whole year.

A series where I test their SPFs in totally normal situations — walking the dog, sweating at the gym, running errands. No glam, no filters, just real wear tests. Maybe even a co-branded routine kit for different skin types. I could talk about that forever.

Communication. When a brand actually talks to me like a collaborator, not someone they can toss a bottle to and forget. Check-ins, feedback, long-term vision — all that matters a lot more than people think.